Client: Starbucks Australia
Type: Digital Experience / Website
Deliverables: Improved UX, UI Design, Responsive Design, Design Systems, Interaction Design
Starbucks Australia –Translating Brand into a Scalable Digital Experience.
Worked on the end-to-end design of a responsive website for Starbucks, transforming an initial UX framework into a fully realised digital product that aligned brand, usability, and performance.
My Role and Challenge
Led the UX/UI design from wireframes to final delivery, translating an existing UX framework into a refined, responsive digital experience for Starbucks. The challenge was to transform a predefined structure into a cohesive, scalable product while improving usability and aligning with a strong global brand. I refined key user journeys, simplified navigation, and established a clear visual direction to enhance clarity and consistency.
Approach and Outcome
To support scalability, I introduced reusable UI components and structured layout systems, ensuring consistency across devices and pages. The result was a responsive experience that improved usability beyond the original specification and established a foundation that influenced future iterations of the site.
graphico® 2025 – Sydney, Australia.